This is where we have come: instead of making the product according to your needs, now the robots are shaping you to suit their product.
They gather your data and you become less personal, have less real choices, spend more time seeking a good product or service then enjoying it and your life is gone.
From fast food to governments, from media networks to the medical system they force you to fit in the appropriate little box.
You, the user, have become merchandise. I bet you love it! It makes you feel unique.
The only catch is that you have to pay them to buy you!